WELCOME TO THE SECOND DIGITAL INNOVATION ASIA AWARDS
Dear friends & industry colleagues,
IN ORDER TO INNOVATE, WE NEED TO RECOGNIZE AND CELEBRATE THE BEST…
We’re very excited to present the second Digital Innovation Asia Awards, recognizing the most innovative, creative, and performance-driven e-tourism initiatives in Asia. The DIA Awards presents awards for the tourism industry, as well as for the first time this year for Bloggers and Citizen Journalists. These awards were created in recognition of the growth and marketing power of Social Media and Mobile, adding a unique spin to the Awards competition as a whole.
Recognizing the most effective digital initiatives in Asia, as well as the most relevant digital initiative marketing to Chinese consumers, this awards program is not limited to business. This is the only e-tourism awards program that recognizes citizen journalists for telling their travel stories online. Many travellers share their stories, photos, and even videos about their travel experiences on the internet. This information is widely used and trusted by consumers in their travel research. We want to salute the most intriguing and exciting moments of travel stories in the Asia Pacific region by awarding the Blogger MatchUp Award.
By awarding the Digital Aid Award, the DIA Awards are also the only awards that recognizes the most socially responsible digital initiative in an effort to drive sustainable tourism practices by leveraging digital, social, and mobile, and in order for the tourism industry to innovate and become more centric by leveraging new media and emerging technologies, not just for sales, distribution, and marketing efforts alone.
I have learned one thing in my past years being involved in Europe, Middle East and Northern Africa, North America, and Asia, which is that innovation is driven by individuals that have the foresight to recognize trends and opportunities. Individuals that have the courage to swim against the stream and take risks, but yet respect corporate and organizational environments. In short, innovation is driven by leaders that not only have vision, but also have the ability and gift to execute and have other individuals believe in their concept, and empower these individuals to take part in making the vision a reality.
That’s the reason why this year, we are introducing to recognize the Top 5 Digital Innovators in Asia. These individuals can be corporate leaders, exceptional entrepreneurs, or driven consultants, but they are all individuals that have set a new benchmark for the industry through their efforts.
As we believe in the importance of sharing and recognizing exceptional talent and work in order for innovation to occur, we decided for the second time in a row, to waive the entry fee of US$95. I personally invite you to nominate your best work, as well as the work of your industry colleagues, and your great digital story telling from citizen journalists and bloggers. Encourage others to nominate and vote, so we can truly celebrate digital innovation in Asia.
Deadline is May 1, 2014 – and we will open public voting of the finalists from May 15-25, 2014. The Winners will be recognized in an energetic and fun Awards Party on June 2, 2014 at Space 16 in Bangkok.
Good luck to everybody.