CATEGORIES

DIA Awards

THE TOP 5 DIGITAL INNOVATORS IN ASIA

The Top 5 Digital Innovator Award recognises outstanding individuals that have showed innovation, creativity, leadership, and commercial impact, as well as achievements in challenging situations. The Top 5 Digital Innovators are our annual hot list of leaders that have truly raised the bar for the travel and tourism industry in Asia Pacific when it comes to digital innovation.

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DIA

MOST IMPACTFUL DIGITAL INNOVATION

This award recognizes online travel ventures that have leveraged technology in innovative ways in order to develop tourism, enhance the travel experience, improve guest services, and drive consumer engagement.

WHO:  Any organization serving the travel and tourism industry in Asia Pacific, from online travel start-ups, digital agencies, and travel technology companies based in Asia Pacific

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ETA

MOST ENGAGING DIGITAL PRESENCE

This award recognizes the most viral campaign, most engaging website, most innovative mobile application, or most creative use of social media, promoting Asia Pacific as a tourism destination.

WHO:  Any business to consumer travel and tourism organization, from hotels, airlines, cruises, attractions, shopping, tourist boards, online travel agencies, and tour operators operating products and services in Asia Pacific, and are based in Asia Pacific.

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ETC

MOST RELEVANT CHINESE DIGITAL PRESENCE

This award recognizes the most relevant mandarin-language website, most creative use of Mainland China social media, or most impactful campaign, marketing to Chinese consumers.

WHO:  Any business to consumer travel and tourism organization, from hotels, airlines, cruises, attractions, shopping, tourist boards, online travel agencies, and tour operators marketing to Chinese consumers, based outside Mainland China.

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DAA

MOST SOCIALLY RESPONSIBLE DIGITAL INITIATIVE

This award recognizes the most impactful and creative campaign, venture, or initiative in promoting and stimulating responsible and sustainable tourism development in Asia Pacific, as well as social and community-based tourism practices, and engaging consumers in being more conscious travelers.

WHO:  Any business to consumer travel and tourism organization, from hotels, airlines, cruises, attractions, shopping, tourist boards, online travel agencies, and tour operators operating products and services in Asia Pacific, and are based in Asia Pacific, as well as any organization serving the travel and tourism industry in Asia, from online travel start-ups, digital agencies, and travel technology companies based in Asia Pacific.

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BMU

MOST CAPTIVATING DIGITAL STORY TELLING

This award recognizes the most riveting digitally published storytelling piece, from blog post, video, photo, review, and audio, discovering new and exciting destinations in Asia Pacific.

WHO:  Any citizen journalist and digital self publisher, from bloggers, instagrammers, hotel reviewers, video bloggers, micro bloggers, and other forms of content publishing on social networks, from all over the world.

 

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